We are in the business of aggressively engaging the end-user. Not just getting the eyeballs or merely getting footfalls. Our scientific approach to creativity involves looking at the problem from an entirely different perspective – thus changing the very paradigm from the word go.
Some Random Dots That Do connect!
• TV, press, hoardings, DM, ATL, BTL, radio, viral etc., is just media. The only place that advertising needs to work is in the prospect's head.
• Art, copy, planning and servicing are not discreet departments but an organic whole. They are divided by function, not walls. Creating and delivering advertising that works is not an act. It is a process.