We take our inspiration from some of the stalwarts from various fields over the years... not for their ideologies but their sheer focus of a Cyclops in the face of daunting opposition. Mr. Gandhi, Mr. Tyson, The Beatles, Mr. Chaplin… are all our idols. We don't sit on moral judgement as to their purpose in life or the path they have taken to reach the pinnacle. What we are impressed with, is, the tenacity and the doggedness with which they approach the task on hand. It is exactly this attitude and a rebellious streak that we strive for in ourselves every time we are faced with a challenge. It is the same Joots Factor we relate to.