The office maid, the just out of college yuppie, sexy bhabhi next door, the campus nerd, investment banker, farmer in the remote interiors, the IT whiz, the elusive common man, the much sought-after fashion model… Well? These are typically the clients we work for. The end consumer. The hand that feeds. The reality. Our raison d'être. Every moment of our waking hours is spent on understanding, feeding, educating and catering to their wants. They are like our very own children who take up all our time. And it is extremely fulfilling too.